Surface and Windows 11: Experts weigh in on Microsoft's ecosystem prospects

Source: Daniel Rubino / Windows Primal

We've reached something of a turning indicate for the MCU, otherwise known equally the Microsoft Computational Universe. It's when the Windows 11 experience overlaps so heavily with Microsoft's Surface device ambitions that the 2 separate endeavors join forces for ane glorious team-up launch on October v, 2022 and are thereby inextricably linked from one some other in the minds of consumers forevermore.

But there's more to it than that. Microsoft and its Chief Product Officeholder Panos Panay seem intent on bringing the differing facets of the company together to produce a more than cohesive package. What are the implications of such deportment?

Is Microsoft edifice a tight, extensive ecosystem? Is it just trying to take a folio from Apple tree'south book without going to those extremes? We asked experts to counterbalance in.

Surface 2022, Windows 11, and the MCU

Source: Daniel Rubino / Windows Primal

Microsoft didn't skimp with its 2022 Surface lineup. Not only did nosotros get the rumored, leaked, and highly coveted Surface Duo two reveal, but besides a whole host of other devices and hardware. And one thing was constant throughout all of these devices (disallowment the Duo 2): A love of Windows 11. Was this a sign that Microsoft has finally embraced a unified, ecosystem-minded approach for its products?

"I think Microsoft realizes information technology's fundamentally dissimilar from Apple tree," said Forrester Vice President and Principal Analyst J.P. Gownder. "Information technology'southward an ecosystem of partners."

As to what that ecosystem meant on a practical level, Gownder explained the dissimilar parts.

"And so I think information technology'south a bit of a return by Surface to its origins equally a demonstration production to galvanize the OEM partner ecosystem past showing off Windows 11, while also honoring that Surface volition continue to be its own robust, contained product line," he said. "But it'south non an Apple-style closed ecosystem."

He noted that Enterprise customers yet have practical needs that Dell, HP, and Lenovo are better equipped to satisfy than Surface devices are, highlighting one more piece of evidence behind the claim that Microsoft's approach to ecosystems truly is focused on casting a broader cyberspace than Apple tree past emphasizing the partner element.

Not an Apple

Source: Daniel Rubino / Windows Central

Whether information technology'south deliberately not trying to be or but tin't manage the job, i thing's for certain: Microsoft is not Apple.

"Yeah, Microsoft has been trying to build an Bone + hardware ecosystem," said Gartner Enquiry Managing director Mikako Kitagawa. "The lack of a phone Os is their weakness compared to Apple'southward ecosystem, so Duo is their endeavour to fill the gap. Withal, in that location are many users with iPhone and Windows devices, meaning that having a phone Os does not necessarily increase the number of Mac users."

Gownder made similar comments with regards to the Duo not quite being the one-size-fits-all solution Microsoft may be hoping for. "I recollect Microsoft would love to become a histrion in high-finish Android phones simply they have a long way to go based on the 1.0 Duo device," he said. "Information technology's more of an aspiration than an empire at this indicate!"

Caveats aside, there was an acknowledgment of a advisedly crafted ecosystem, even if not all branches of it were viewed as winning the world over simply yet. The one thing that experts across the lath agreed on was that Microsoft'southward efforts were resulting in a unique interpretation of the interconnected engineering science concept.

"I practise agree that Microsoft appears to exist trying to create a more tightly integrated ecosystem that could be considered to be more like what Apple tree has created with iOS and MacOS," said Moor Insights & Strategy Senior Analyst Anshel Sag. "Notwithstanding, I call back the thing to consider hither is that Microsoft's goals across the board are to enable rapid creativity and productivity. I remember Microsoft'south vision is to remove barriers to productivity and creativity with this Surface experience and to give information technology the premium feel that Surface has always had."

Sag stated that he idea Microsoft's arroyo for Surface was aggressive, given the wide diverseness of users it was trying to win over.

Microsoft Surface strategy, in summary

Source: Windows Central

At the end of the day, only Microsoft knows what its long-term plans are for Surface and Windows. Merely the bear witness exists to suggest that the MCU is a existent goal for the company and that information technology'south intent on people loving its hardware as much equally its world-dominating software.

While the company cares very much about Azure and its cloud efforts, it appears Windows and Surface are both getting a renewed sense of focus and attention from Redmond. This is resulting in a more cohesive picture of how all of Microsoft'southward endeavors relate to each other. Time will tell whether said relations grow tighter or if the net is truly being cast equally wide as possible.

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Source: https://www.windowscentral.com/surface-and-windows-11-experts-weigh-microsofts-ecosystem-prospects

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