Now that you have a dandy demo video script set up you take 3 options to bring it to live.
From cheapest and most hard to most expensive and more convenient your options are:
1 – >Learn to breathing information technology yourself
two – Hire a freelance animator.
3 – Rent an blitheness studio.

Assuming you have a fleck of budget ($1000-$2000) but non enough to enlist the services of a professional studio ($5K-$10K) your all-time selection is 2 – Hire a freelance animator.
Just how do you find an awesome animator?

1. Post an Advertizement

The more than places you post your ad the more responses you volition go.
Here are some costless options: Craigslist, eLance, oDesk, Guru

You lot tin can go keen curated options at platforms like:
Wooshii, Video Brewery, Motionographer, Tongal, PopTent or TurnHere
(Annotation: some of these charge as modest posting fee)

On your ad briefly explain what your product/service is, timeline, budget, and style of blitheness.
Most animated demo videos are produced using either Afterward Effects or Flash so brand sure you lot mention that the animator must exist experienced with either software.
Very important: always asking they send you a link to their portfolio reel as you lot'll need that for the next step.
(At Grumo we are biased towards Later on Effects animators as it is a more powerful animation tool merely an awesome animator will be able to produce great work regardless of the tool).

ii. Review and charge per unit reels

Within a few days you lot should get dozens of responses from animators eager to take your money and bring your script to life.
The process of filtering and rating responses can be a fleck overwhelming so information technology is important to be organized to save time and choose the right candidate.

A great approach is to create a spread sheet (Google Docs is free and can be accessed from anywhere) and enter each response details on a new row.
The most important data to enter on each column is: name, email, link to reel, rating, and notes
Once you've entered all the candidates it is time to showtime rating them by watching their reels 1 by one.
The chief factors to look for are: technical proficiency, relevant feel, and passion.
When you are starting it won't be easy to charge per unit reels the same fashion is not easy to charge per unit wines if you don't have experience equally a wine taster.

Let me elaborate a bit on each criteria so you can too get-go developing a skillful option sense.

Technical Proficiency: look for complex scenes, cool and clever transitions between shots. Skilful color selection and scene composition.
Check your gut and ask yourself, is what I see wowing me? if the reply is yeah that is a good sign.
If the respond is meeh and so continue looking.
Many animators work for bigger studios and may include studio work on their reels so it is important to find out what was their role on those projects.
Some animators will explain their involvement for each scene in the reel. It is not a good sign if it is not clear what they did or didn't do.
The ideal animator reel volition contain mostly shots from work they produced entirely by themselves.

Relevant Experience: await for animators which previous experience and style matches the style of demo video your are envisioning.
Ideally look for animators with previous experience producing 2d explainer videos.
Some animators may take outstanding skills and credentials but they won't be suitable to take on the task if those skills aren't a proper match.
For example, if you come beyond a lot of moving-picture show or TV credits that include intensive 3D animation or high stop visual effects you lot may be looking at a very talented motion designer merely not a skilful fit for a simple fun 2D animated demo video.
The ideal animator for demo videos is someone proficient with character 2D blitheness with good illustration skills and previous experience producing demo videos.

Passion: Ideally yous want to hire an animator that not just loves his/her craft merely that likewise believes on your projection. Not matter how practiced an animator is if he or she is demotivated and merely taking a job to make a quick cadet. Make sure the animator you rent loves what they practice and is looking forward to animate your script.
When looking at their reels yous can besides pay attending to how much passion their work exudes.
Your gut feeling plays an important office here. At Grumo we telephone call that "luv". Do you experience the luv on this animator's work? the answer has to exist aye.

iii. Negotiate toll:

Be prepared to pay up to $3000 for the best animators for demo videos up to ninety seconds. On the average a good animator will charge $2000 to $2500 for a standard 2D animated demo video.
Stay away from paying by the hour equally y'all may run into unexpected revisions and rack a huge nib until you go a fine production.
The lump sum yous agree to should include at to the lowest degree ane round of revisions for every stage.
If y'all are providing a finished script the stages will be; Storyboarding, Illustrations, and Animation.
(Learn all the demo video production stages HERE)

4. Manage Projection:

Wait for the whole process to take iii to 5 weeks depending on how complex and long the animation is.
At every phase you will have feedback so it is very important to know how to requite feedback in the about efficient and professional style. (Learn how to give feedback Here).
Managing a projection tin can get very frustrating very quickly specially if you are unable to give clear direction and provide feedback efficiently.
Too if you chose an inexperienced animator to save coin you may pay in sweat disinterestedness down the line as you lot struggle to communicate with your animator and meet your deadline.

An awesome freelance animator volition be fast, professional person, and crave minimal supervision.
We hope with the help of this article you will be able to observe the ideal candidate for your demo video and if y'all feel the whole process is too much work.. well Grumo Media will always exist at that place for y'all! 🙂

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